Raise your Seed / Series A
with confidence
Are you struggling to :
Find the time to prepare your fundraising material?
Decide which investor is most suitable for your startup?
Explain your business model to investors?
Figure out how much money you actually need?
"Rob was invaluable at a critical point for our business. He helped us prepare for a number of fundraising scenarios, after which we felt much more confident to tackle the task ahead.
If you don't have in-house financial expertise I highly recommend Rob as a partner and advisor."
Dustin Laverick - Founder of Touchcard
With the Fundraising Preparation Program you:
Increase confidence
Tell your story confidently
Control the process
Avoid surprises and delays
Maximize Chances
To close the right investor
Deepen understanding
Of your own business and the investor perspective
Sleep better
No more sleepless nights worrying about raising money
Avoid mistakes
Learn from the mistakes that others have made so you don't have to
Early Stage Fundraising Is Getting Harder
Early stage funding dropped 33% in Q1 2019 *
Early stage SaaS investments have been imploding since 2014 **
Many startups raise multiple seed rounds - because they are till too small for a strong A round ***
- * https://news.crunchbase.com/news/venture-capital-in-q1-2019-the-world-pulls-back-from-record-highs
- ** https://techcrunch.com/2017/11/30/theres-an-implosion-of-early-stage-vc-funding-and-no-ones-talking-about-it/
- *** https://medium.com/point-nine-news/what-does-it-take-to-raise-capital-in-saas-in-2019-26829debef29
What is the Fundraising Preparation Program
The Finance Insight Program is a 3 stage "done-with-you" program.
Together, we make sure that:
You have all fundraising material ready, from teaser to pitchdeck to financial model
You feel comfortable to select the right investor that suits your business
You are confident you get the right terms
You don't lose sleep, worrying about raising investment
What you get
8 (Bi-)weekly Sessions (60+ min each) for each module with your dedicated and experienced CFO
All relevant material to help you prepare for each module and execute the actions afterwards
ABEL Finance Financial Modeling guide
Unlimited email support during the Program
Access to our private Facebook group where we share insights & best practices
20% Discount on ABEL Finance Virtual CFO services
Price
USD 2,975
How does the Fundraising Preparation Program work?
The ABEL Finance "2X4" Framework gets you ready to confidently raise that Seed or Series A.
The frameworks makes sure you are prepared on all critical parts of the fundraising.
4x Company Specific
Challenging you to understand your story: where are you heading, why and how are you heading there?
Vision
Does your startup have a clear, well thought through and appealing
vision?
Team
Do you have a committed team that covers the key competencies
needed for your business to succeed?
Product
Do you have a product or MVP in place, and a clear roadmap going forward?
Market
Do you have evidence the market exists and your customers are willing to pay?
4x Fundraising Specific
Challenging you to prepare thoroughly for the fundraising process
Information
What information will you provide to the investor at what stage?
Selection
What do you expect or need from the investor besides the money?
Engagement
Do you have access to the right investors?
Do you how you will get access to those investors?
Attitude
Are you truly ready for a long process with continuous fine tuning of your pitch and with at times dismissive, at times even blunt, feedback
from investors?
How do you know this is for you?
You want to raise a Seed or Series A investment
You know that raising investment takes a serious effort
You have a vision of where your business could go in the next years
You are not in urgent cash flow problems
Interested?
Book a free intake call below to discover if the Fundraising Preparation Program is a fit for your business